In this PoolCast, David Brake talks to Rick Chafey, builder of the Arizona Fantasy Pool, about how the economy has created a competitive market for pool builders and why that makes this the best time to be a pool owner. Chafey says that because of the current economy, builders are focusing even more on quality construction and energy efficiency, and that customer service is key. He also touches on the value of the IntelliFlo Pool Pump.

Interested in finding out more about Rick?

Watch beautiful videos of the Fantasy Pool during the day and at night on the Innovation Lab, Pentair's social network for pool owners and industry professionals. Rick is a featured member there.